If you’ve ever planned a wedding, you’ll be familiar with the feeling of marvel at the vast amount of details you must attend to. I remember the night before my wedding realizing that I needed to wash my hair before I had my nails done, or else the paint would chip. This resulted in a much later bedtime than intended, but also in a fun evening with my wedding party, painting white pinwheels onto blue nails. To last June and find me panicking because I don’t have the right shoes to wear to my signing at Revelations Cafe in Fairfield Iowa.
I did manage to sort the shoe debacle thanks to my thrifty nature and sister with a similar size, but it seems I still haven’t learned my lesson. Launch party, book signing, alumni talk, it doesn’t matter. Before any of these events I find myself absolutely panicked because some detail or other has gone awry. As these are still the early stages of my publishing career I am trying to give myself a break, but I thought it would be useful to share with you some of the dilemmas I’ve encountered. That way, you can avoid them and run into your own, and then let me know what they were so I can make sure they don’t happen to me. So here we go:
1) You Need The Right Outfit. Delightful! thought I, as I anticipated my getup. Research showed me that there are two ways you can go a) business casual or b) something that represents your genre and style of writing. I went with B, and found a pretty pink dress that was modern, comfortable, flattering, and professional. My friend was set to do my makeup and my hair, which was relatively short, didn’t seem like it was going to be too much of an issue. But, as you know, I forgot to take into account shoes. When planning an outfit, take everything into account. Visual how you’ll look head-t0-toe and figure out what you’ll need in case of bad weather, location change, comfort, and practicality. A different event presented me with the issue that the only dresses I had didn’t conform with the organization’s dress code, so again I was reduced to begging to borrow. Fortunately, I have fantastic people in my life and was, once again, saved.
Don’t let this happen to you. Always. Be. Prepared.
2) You Will Use These Pictures for Publicity. And that, sadly, means you can’t wear the same thing again and again. That beautiful pale pink number is now stashed away in my closet, and I have to go back to the drawing board for this Saturday‘s outfit. Why? Because I need these pictures. I need to show people where I am, and what I’m doing, and I need to use them for things like these blog posts, and social media shares. I can’t rely on my follower’s to be able to tell the difference between Revelations and The Toadstool. I need to show them through how I look. So pick out a new outfit, practice your smile, and use these opportunity to nab the photos you need.
3) Have Your Pens Ready. I did a lot of research on what kind of pen to use. It was special, and fun, and in the end I chose a wonderful kind of pen. And forgot it. Luckily, I was able to rustle something else up, but I would have liked to have seen my signing pens fulfill their true destiny. Ah well, next time.
4) Time Your Reading. At my launch party, I found myself reading just a little longer than I, and I suspect, the audience, would have liked. I was able to minimize the trouble there by skipping a few words and even a sentence or two as I went, but in general I would suggest to anyone doing a reading practices the passage he or she is planning on reading, and times it as well. Try not to go over ten minutes.
5) Stock Up On Swag. People like freebies. So prepare bookmarks, pens, business cards, or anything else you can think of to hand out as you sign. I have a beautiful set of bookmarks featuring art of the different characters in Untold that I had to make a mad dash to the printer’s to get. They also, unfortunately, don’t sport any of the places you can “like” or follow me, but I’ll be sure to add them in the next batch. Plan these things out ahead of time, make sure the information you want is clear and legible, and be sure to get them made on time.
Bonus: Make Sure You Have Your Books. This one should be obvious, but it can be confusing if you or the bookstore are going to order them. Plan it out early, then follow up. You’ll be glad you did.
Anyway, I hope this helps. In closing I’d like to say: Come to the Toadstool in Peterborough this Saturday (September 6th) at 11:00 am and hang out with me while I read to you for just the right amount of time in my pre-planned outfit, sign your books with my special pens, and hand you free bookmarks. What could be better?
See you then!
Amy